Motorola announced that the set of music-oriented devices, which add affordability to the ROKR series. The ROKR series is currently led by the Motorola E8, and all three devices seem to borrow something from its design. The new devices are Motorola EM25 ROKR, EM28 ROKR, and EM30 ROKR. Each of the handsets has a different form factor - a slider, a clamshell and a bar.
The Motorola EM30 ROKR is the bar-shaped handset and it comes with a morphing keypad (called ModeShift by Motorola). The morphing keypad illumination and key designation changes in accordance to the context - one moment it's a phone, and the next it's music player with only the music controls visible.
Other music-oriented features include FM radio with RDS, compatibility with Windows Media Player 11, stereo Bluetooth (A2DP) and a 3.5mm audio jack.
The MotoROKR EM30 is further equipped with a quad-band GSM/GPRS/EDGE networks support, the proprietary Motorola CrystalTalk technology (which does improve calls quality) and a 2 megapixel snapper without auto focus. A microSD memory card slot is also on board capable of supporting cards with capacities of up to 8GB. Unfortunately there's no UMTS support, but that's expected having in mind the suggested low price point.
MOTOROKR EM30 is expected to be available worldwide in Q3 2008 starting with Taiwan.